The latest edition of Trap & Field Magazine has been delivered and on page 74 you’ll find my latest article: “Looking for the Next Deep Well: This Isn’t Your Father’s Oil Well”. While you’ll want to pick up a copy today to read the entire article, I’ve included a few excerpts below:
It is well documented and discussed that trapshooting is always in search of new shooters. I know it might seem trivial, but I prefer to say that trapshooting is looking for new customers. Without shooters, we do not have a sport….or said another way…without customers, a business closes it’s doors. This slight change in terminology can have a huge impact on the decisions we make.
My last article generated a lot of positive social media and internet buzz & discussion about expanding our target customers to include new professions, demographics, income levels, and combinations of each. Nobody said it better than Jay Spitz of Naperville Sportsman’s Club in Naperville, IL:
“Whatever the “old days” of trapshooting may or may not have been, they are gone now. There is plenty of money out there for trapshooting and ATA registration, but it’s not in the same “well” we keep dipping into…yuppies, IT-tech workers, scientists, sales, other small business owners – however you care to categorize them, their occupation and/or socio-economic class – that’s who we should be targeting.”
I go on to detail an experience at work where several coworkers were talking about trapshooting, much to my surprise. I was surprised because I’d NEVER have expected these people to try trapshooting. This group was about as diverse as you can get – ethnicity, skin color, political affiliation – they were all different in every way possible.
I don’t want to ruin the ending, so you’ll have to read the remainder in the magazine. If you don’t subscribe to Trap & Field, I encourage you to get a subscription today (www.trapandfield.com) or ask one of your friends if you can borrow their January edition. My “Growing the Sport” column runs monthly, so look for the next article in March!