This is the second in our two part series “Attracting New Members to Your Trap Club”.
In my last post, I detailed my decision to join a trapshooting club and how many clubs don’t make a strong case for shooters to join.
Sure, a big reason to join is to ensure that future generations have somewhere to shoot. That resonates well with those people who have been around the game for a while and know the benefits. It may be very clear to them, but I’m talking about attracting new blood. New energy. New volunteers. New members and shooters who haven’t been around the game for 15, 20, or heck, 40 years. These shooters are the future of our sport, but it isn’t just the 10-22 age demographic.
There is a big gap in trapshooting’s demographics. Either you’re a youth shooter up through the college years, or you’re 50+. I see this gap with our Facebook page fans (5,100 fans and growing). It is a ticking time bomb. The excuses run deep: the economy, family commitments, busy schedules, etc, etc, etc. If we make our clubs an attractive place for not just shooters to hang out, but their families also, this gap can be narrowed significantly. Here are five ways to do that:
1. Communicate with existing and potential members
2. Emphasize networking and building professional relationships
3. Develop a youth shooting program
4. Create a young professional’s social league or practice night (and make sure they can network with members who are business leaders in your community
5. Embrace social media
In future posts, I’ll detail each of these five ideas and show how they can be accomplished. Stay tuned!
If you have success stories of ways your club has embraced this demographic, or thought creatively to increase membership, please email us!
Trapshooting Online.com was created in 2010 by Dean Spiridon, Jr., a web-entrepreneur and life-long trapshooter. A trapshooter since he was 10 years old – 4 time ATA All-American, 5 time PA State Team, and 3 time VA State Team – Dean recognizes the impact that trapshooting has had on his life. After years of reaping the benefits of the game, he decided it was time to give something back to the sport.